OVERVIEW & BRAND COMMUNICATION TASK

How can DOJI be differentiate with the Brand Idea of PNJ while the brand idea also have to inspired the design of the product?When PNJ reflects the small moment of love - the love that sacristy for each other without saying out,how can DOJI be differentiate while the brand idea also have to inspired the design of the product?

COMPETITOR LANDSCAPE

- The love PNJ focus is the small moments - genuine moments where anything seems materialistics should not be considered in love life, the love that sacristy for each other without saying out.

STRATEGIC APPROACH & BRAND IDEA

When PNJ reflects the small moment of love - the love that sacristy for each other without saying out. Doji is it's a bold, romantic love that dares to be affirmed by the partner and to be seen, admired by the whole world.

OBSERVATION & INSIGHT

Romantic love journey... is that end with a “YES”?

After married, you still expected from me many affirmation “YES” - “Do you love me?”; “Would you choose me in a room full of attractive women?”.

Is there any chances for me to make you understand? Even if i have say it a billion times, i’ll say it again. Yes, I love you.